CellC summer campaign

A collaboration with McCANN 1886 to compose custom music for a campaign for South African mobile network company CellC

Composition & Production

Song Writing

Mixing & mastering

CellC summer campaign

A collaboration with McCANN 1886 to compose custom music for a campaign for South African mobile network company CellC

Composition & Production

Song Writing

Mixing & mastering

CellC summer campaign

A collaboration with McCANN 1886 to compose custom music for a campaign for South African mobile network company CellC

Composition & Production

Song Writing

Mixing & mastering

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

The Brief: Create a 60 second track, with a happy tone, that embodies summer. The track needs to fit multiple environments / moments; outdoors; dance videos and club scene.

The Brief: Create a 60 second track, with a happy tone, that embodies summer. The track needs to fit multiple environments / moments; outdoors; dance videos and club scene.

The Brief: Create a 60 second track, with a happy tone, that embodies summer. The track needs to fit multiple environments / moments; outdoors; dance videos and club scene.

The Backtrack:

With the brief in mind we created a unique beat that is constantly evolving, with multiple builds and breaks to adapt to the environmental and intensity changes of the visuals.


The Vocals:

To take the music to the next level, we used a vocal sample to add a catchy top level layer to the main segments of the music.

And with the help of a great vocalist, we wrote a catchy chorus to match the vibe of the music and the vocal sample. To correspond with the evolution of the music, we edited and resampled that chorus.



The Benefits of Custom Made Music:

The use of custom-made music offers a multitude of advantages that can significantly enhance a campaign's effectiveness. First and foremost, custom music allows for unparalleled brand alignment. It enables advertisers to craft a sonic identity that perfectly resonates with their brand's values, message, and target audience, fostering a deeper and more memorable connection with consumers. Custom music is inherently unique, ensuring that the advertising content stands out in a cluttered media landscape, distinguishing it from competitors and creating a lasting impression. Moreover, custom compositions can be tailored to fit the specific emotional tone and pacing required for each project, enhancing the overall impact and persuasiveness of the message. Overall, custom-made music not only elevates the quality of advertising but also strengthens brand recognition and engagement, ultimately leading to increased consumer trust and loyalty.

Contact with us

If you have a project idea in the works or an urge to redefine your brand, let's have a conversation! Your vision, coupled with my design mojo, can turn sparks of creativity into something truly extraordinary. Let's embark on this journey of creative collaboration and bring your ideas to life!

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Axis template by Patryk Moskot -

Axis template by Patryk Moskot -

Axis template by Patryk Moskot -