The Backtrack:
We created a custom beat, inter-grating some of the SFX/Sound design into the base of the track. We also used the variation of genres to highlight and accentuate the builds and breaks, to enhance the story of the visuals.
The Sound design:
To maximise the impact of the project, we used SFX and ambiences to enhance the builds and breaks of the track, as well as match the environment and glitch effects used for the visuals. This process creates a great cohesion between visuals and audio, amplifying the audiences experience.
The Benefits of Custom Made Music:
The use of custom-made music offers a multitude of advantages that can significantly enhance a campaign's effectiveness. First and foremost, custom music allows for unparalleled brand alignment. It enables advertisers to craft a sonic identity that perfectly resonates with their brand's values, message, and target audience, fostering a deeper and more memorable connection with consumers. Custom music is inherently unique, ensuring that the advertising content stands out in a cluttered media landscape, distinguishing it from competitors and creating a lasting impression. Moreover, custom compositions can be tailored to fit the specific emotional tone and pacing required for each project, enhancing the overall impact and persuasiveness of the message. Overall, custom-made music not only elevates the quality of advertising but also strengthens brand recognition and engagement, ultimately leading to increased consumer trust and loyalty.
Contact with us
If you have a project idea in the works or an urge to redefine your brand, let's have a conversation! Your vision, coupled with my design mojo, can turn sparks of creativity into something truly extraordinary. Let's embark on this journey of creative collaboration and bring your ideas to life!