Stand Up & Shine

The goal was a catchy and memorable mnemonic, that embodies the brand, to end the Stand Up n' Shine ad to associate the audience with the brand & campaign.

Music

Mnemonic Composition

Stand Up & Shine

The goal was a catchy and memorable mnemonic, that embodies the brand, to end the Stand Up n' Shine ad to associate the audience with the brand & campaign.

Music

Mnemonic Composition

Stand Up & Shine

The goal was a catchy and memorable mnemonic, that embodies the brand, to end the Stand Up n' Shine ad to associate the audience with the brand & campaign.

Music

Mnemonic Composition

To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.
To embed a Youtube video, add the URL to the properties panel.

The Process: To ensure a smooth cohesion between the ad and the mnemonic, we used a vocal element from the ad. To fit with the campaign we used the melody of the campaign's slogan "Trace... Stand Up n' Shine" to create a catchy lead instrument. FinaIly we used African percussions to drive the brand's identity.

The Process: To ensure a smooth cohesion between the ad and the mnemonic, we used a vocal element from the ad. To fit with the campaign we used the melody of the campaign's slogan "Trace... Stand Up n' Shine" to create a catchy lead instrument. FinaIly we used African percussions to drive the brand's identity.

The Process: To ensure a smooth cohesion between the ad and the mnemonic, we used a vocal element from the ad. To fit with the campaign we used the melody of the campaign's slogan "Trace... Stand Up n' Shine" to create a catchy lead instrument. FinaIly we used African percussions to drive the brand's identity.

Audio identities, often referred to as mnemonics or sonic logos, hold immense importance in the advertising industry. They are the auditory symbols that encapsulate a brand's essence, values, and personality in a brief, memorable soundbite. Just as a visual logo is instantly recogniseable, an audio identity serves as a sonic signature, allowing consumers to connect with a brand on a deeper level.



In the age of short attention spans and overwhelming media clutter, audio identities cut through the noise, providing immediate brand recall and forging a strong emotional bond with the audience. They evoke familiarity and trust, making them a potent tool for reinforcing brand loyalty. When strategically designed and deployed, audio identities become powerful assets in brand marketing, leaving an indelible mark in consumers' minds and ensuring that the brand is never far from their thoughts.

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If you have a project idea in the works or an urge to redefine your brand, let's have a conversation! Your vision, coupled with my design mojo, can turn sparks of creativity into something truly extraordinary. Let's embark on this journey of creative collaboration and bring your ideas to life!

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Axis template by Patryk Moskot -

Axis template by Patryk Moskot -

Axis template by Patryk Moskot -